Seven, a global sportswear brand from India, has entered Nepal as the principal Co-sponsor for the upcoming edition of the Everest Premier League to be held in Nepal from September 25 to October 9.
Everest Premier League Managing Director Aamir Akhtar and Seven’s Marketing Chief Arun Pandey signed an agreement today amidst a function held at Soaltee Crown Plaza in Kathmandu.
The company will provide cricket kits, clothing to all six franchisees in the EPL. However, the amount of the agreement has not been disclosed. Seven Company under Rhiti Sports Group has entered Nepali cricket for the first time.
The company is about to collaborate with EPL with the aim of expanding its market in Nepal as well. In addition, the company plans to open three outlets in Kathmandu in the next two years.
“We are extremely excited for our collaboration with Everest Premier League as it would help us to be part of this breathtaking festival of cricket here in Nepal. This is a huge opportunity for us as it will help us to expand & reach out to more & more people,” Mr. Arun Pandey, MD & Chairman Rhiti Group said.
“Keeping business aside, here at SEVEN we have always strived for the growth & promotion of sports & we look forward to work with Everest Premier League for the development of Cricket & in fact, the entire sports industry here in Nepal,” Pandey further added.
“It’s heartening to see how Everest Premier League is slowly & gradually building a reputation of being one of the premier cricket leagues in the world. This association will help us to reach out to a wider array of viewers & will significantly help in the development & promotion of Cricket in Nepal,” Aamir Akhtar, Founder & Managing Director of EPL said.
Founded in 2016, Seven Company (also known as Seven by MS Dhoni) is expanding its outlets in various countries.